How we'll accelerate your scale
We put Technology Adoption Lifecycle by Everett Rogers into practice to help technology-based businesses and products succeed in both new and established markets. Born in Silicon Valley, our strategy method is based on the Customer Alignment Lifecycle™ by Warren Schirtzinger, the co-creator of "The Chasm" framework.
200+
BUSINESSES APPLIED IT
91%
success rate
30
Years PROVEN method
Identify Or Create Your Market Category
Are you competing in an existing market category, or are you
creating a new one? Is your product a continuous innovation,
or is it a discontinuous innovation that needs user education
and change management? What is the Technology Adoption Phase
of your market-category?
Each phase of the market
has different psychographic characteristics and looks for
different outcomes when they buy technology. We need to know
where in the adoption curve is your product.
We'll
assess your business, your product, your customers'
jobs-to-be-done, pains, and outcomes, as well as the
market-category stage in which you are competing to understand
the technology adoption phase as the very first step to build
a solid growth strategy.
Identify And Prioritize Your Customer Segments
Many businesses lose traction because they fail to segment the
customers and understand how to serve their different needs
according to the adoption phase. Sometimes managers think that
they need to invest in tactical marketing and content strategy
to ignite revenue growth. But that investment might be
worthless if your business is not aligned with your customer's
needs, depending on the Technology Adoption Phase.
We
will formulate your customer alignment strategy at the
intersection of the customer segment and market category,
understanding the psychographic characteristics according to
our Customer Alignment Lifecycle Framework. This will ensure
we base our decisions on your customer needs to increase your
product's adoption and drive revenue growth.
(*) Our whole product strategy is based on the Low Risk Receipe framework by Warren Schirtzinger.
Define Your Whole Product Offering
Most of the time, we believe that building more or better
tangible features will help our products grow faster. That
might be true for initial traction in new market categories,
as innovators and early-adopters care about technology and
product. However, the secret of crossing "The Chasm" and
competing in the mainstream market, creating a market-leading
product, is to reduce the risk perception for your customers
by adding other services and intangibles to your offering,
instead of core product features. Here is where we play a key
role for your business.
We'll create a whole
product offering aligned with your target audience's
ever-changing motivational characteristics to reduce the risk
perception, stand-out from your competition and dominate your
market.
Formulate Your Unique Customer Alignment Strategy
Creating a whole product with a low-risk perception is just
the beginning of a winning business strategy. Depending on
your customers' needs for the market-category and technology
adoption phase you're in, we'll need to align other business
disciplines.
Things that we'll reformulate in this business architecture phase are: re-energize positive word-of-mouth communications, update your Go-To-Market strategy, including partnerships, sales, and marketing alignment, fine-tune your competitive positioning, and assess your top leadership team. We'll reshape your company's activities to create a high-performance customer-centric business.
Set Metrics, Create Strategic Initiatives, Measure And Track Results
After your alignment strategy is ready, we'll translate it to
Objectives and Key Results to make it easy for your Top
Leadership team to follow and execute.
We'll
set-up an ongoing support service, following-up in weekly or
bi-weekly meetings to stay accountable, measure the progress,
and problem-solve with your leadership team the issues we find
on the way. If needed, we'll coach your team and/or help you
make the best decisions to make your alignment strategy
work.
If you want us to execute one or more of the
strategic initiatives formulated to ignite your revenue, we'll
be there to help.
Once we optimize your business,
growth tactics investments will have higher ROI.
Discover and Expand To Adjacent Segments
After we achieve our growth goal in the prioritized customer segments, your business will be ready to expand and grow in new adjacent market segments.
We'll help you find the best new growth opportunities
and adjust the customer alignment strategy to build
sustainable revenue growth.
Want to learn what we do?
Get our free video course on real marketing strategy for SaaS and tech-based businesses.
Copyright (c) 2021 Illumify, LLC
